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14 July 2026 · Revenue · 6 min read

Where revenue actually leaks in founder-led businesses

Most founders come to us convinced they need more leads. In practice, the leak is rarely at the top of the funnel.

The three places we find money most often: pricing that has not moved in years, follow-up that stops after one attempt, and a sales process that lives only in the founder's head.

Fix those three and revenue moves before you spend another naira on ads.

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